Establish A Cohesive Identity For Your Online Applications or Websites

In early 2016 Mia contacted me about creating an icon set but with a ‘new feel’. Casey Taylor the creator of Mia wanted to step outside traditional icons for his web application to provide a unique experience for his social messaging service members.

Mia Project 2016 Icon Set and Logo Branding

My clients always come first. Casey and I worked closely to form a real communication about his ideas, goals and overall satisfaction of the project. The sample above shows a glimpse at the direction we were able to take as a team and create some new ideas about icons for social communication beyond the out of box icon sets available on the market.

mia-loading-v3

Mia loading animated icon

The smaller details matter. We decided to give the application a unique loading icon, boring was not an option.


In the end, Casey has incorporated the new icons and logo design into production with fantastic results and a satisfied client.